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This site has the following on the homepage, "Click to watch our video and see how EBP can help." We noticed that the web site also said " Enhance your core benefits plan with vision and dental plans." It also stated " We offer vision and dental plans for individuals and groups of all sizes. Healthcare goes beyond medical treatment. Maintain the health and well-being of your workforce with a corporate wellness program from EBP. Group Health Benefits for Midwest Businesses. HR Resources and Compliance at your Fingertips." The header had employee benefit professionals as the highest ranking keyword. It was followed by lawrence, ks, and insurance which isn't as ranked as highly as employee benefit professionals. The next words the site uses is self-employed. small business was also included and might not be viewed by search parsers.